About SoftuPland

Creating Magical Bridal Experiences with Haute Couture

Established in 1952, SoftuPland stands as a top-tier bridal studio, handcrafting magnificent wedding gowns that cater to selective brides across the globe. With establishments in Paris, New York, and Milan, our brand merges the perfection of age-old tailoring with the latest in nuptial style.

Master
Our chief designer at work on a bespoke wedding dress

🌐 Our Roots

What started as a modest Parisian bridal shop has evolved into a renowned embodiment of bridal couture excellence. Through three generations, the SoftuPland lineage has upheld the sanctity of traditional gown creation while pioneering modern wedding dress styles.


🎯 Our Ethos

  • Each bridal gown narrates a distinct love tale
  • Genuine allure is encapsulated in the impeccable fit and skilled workmanship
  • Longevity through designs of timeless quality
  • Revolutionary ideas anchored in matrimonial customs
  • The bespoke involvement of expert gown creators

👰 Our Artisanship

With a team comprising over 50 expert dressmakers, designers, and craftspeople, we bring to the table a heritage of expertise spanning centuries in:

  • Constructing personalized bridal dresses
  • Manual adornments of beads and embroideries
  • Cutting detailed patterns for bridal attire
  • Selecting high-grade nuptial textiles
  • Specialized modification of couture bridal gowns
  • Creating veils and supplementary bridal adornments
Dressmaker
Adorning a gown's bodice by hand - a hallmark SoftuPland trait

📈 Our Heritage

70+

Years of exceptional bridal wear

25,000+

Bespoke wedding gowns fashioned

500+

Distinct textile choices on offer


🤝 Our Associations

We forge partnerships with the elite in lace production and luxury suppliers:

  • Sophie Hallette - Exquisite French lace
  • Bridal Fabrics - Premium silks and satins
  • Venice Embroidery - Masters of Italian beadwork
  • Parisian Trimmings - Tailored wedding accessories of couture level

🔮 Looking Ahead

We maintain our stride towards progress respecting time-honored wedding customs:

  • Developing eco-friendly wedding materials
  • Extending our range of online bridal consultations
  • Conserving scarce garment-making skills
  • Guiding up-and-coming wedding dress designers
  • Introducing new boutiques in major fashion centers

Discover the SoftuPland distinction - every thread weaves into your romance.

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