Creating Magical Bridal Experiences with Haute Couture
Established in 1952, SoftuPland stands as a top-tier bridal studio, handcrafting magnificent wedding gowns that cater to selective brides across the globe. With establishments in Paris, New York, and Milan, our brand merges the perfection of age-old tailoring with the latest in nuptial style.

Our Roots
What started as a modest Parisian bridal shop has evolved into a renowned embodiment of bridal couture excellence. Through three generations, the SoftuPland lineage has upheld the sanctity of traditional gown creation while pioneering modern wedding dress styles.
Our Ethos
- Each bridal gown narrates a distinct love tale
- Genuine allure is encapsulated in the impeccable fit and skilled workmanship
- Longevity through designs of timeless quality
- Revolutionary ideas anchored in matrimonial customs
- The bespoke involvement of expert gown creators
Our Artisanship
With a team comprising over 50 expert dressmakers, designers, and craftspeople, we bring to the table a heritage of expertise spanning centuries in:
- Constructing personalized bridal dresses
- Manual adornments of beads and embroideries
- Cutting detailed patterns for bridal attire
- Selecting high-grade nuptial textiles
- Specialized modification of couture bridal gowns
- Creating veils and supplementary bridal adornments

Our Heritage
70+
Years of exceptional bridal wear
25,000+
Bespoke wedding gowns fashioned
500+
Distinct textile choices on offer
Our Associations
We forge partnerships with the elite in lace production and luxury suppliers:
- Sophie Hallette - Exquisite French lace
- Bridal Fabrics - Premium silks and satins
- Venice Embroidery - Masters of Italian beadwork
- Parisian Trimmings - Tailored wedding accessories of couture level
Looking Ahead
We maintain our stride towards progress respecting time-honored wedding customs:
- Developing eco-friendly wedding materials
- Extending our range of online bridal consultations
- Conserving scarce garment-making skills
- Guiding up-and-coming wedding dress designers
- Introducing new boutiques in major fashion centers
Discover the SoftuPland distinction - every thread weaves into your romance.